Apex Intel combines public intelligence with your company strategy to build a complete strategic communications system - narrative, thought leadership, media, crisis, and competitive intelligence.
Most communications software tells you what happened. Apex Intel tells you what to do next - and who should be saying it.
Intelligence that builds strategy · Strategy that drives influence
The Problem
Monitoring tools track coverage. Dashboards count mentions. PR software distributes press releases. But none of them answer the question that matters:
"What should we do next?"
Apex Intel is built for that question. It takes public information, combines it with company strategy and turns into a forward-looking strategic system - for organisations and the leaders who represent them.
Legacy comms tools
Built for the comms manager
Backward-looking coverage reports
What did the press say?
Lives in the marketing department
Custom quote. Annual lock-in. No strategy.
Apex Intel
Built for leaders and the organisations they represent
Forward-looking strategy decisions
What should we do next?
Lives in the boardroom
Transparent pricing. Month-to-month. Includes strategy.
The Platform
Built around a three-phase framework - define your narrative, amplify it, then protect it. Every intelligence module feeds from the same live research base.
Define your narrative
Before you can earn coverage, win a speaking slot, or own a conversation - you need a strategy. These three modules establish the foundation everything else is built on.
Your definitive story: headline, key beats, pitch, and media bio - built from research and shaped into a strategy others can execute against.
What you're known for. What you should be known for. The gap between them, and a precise plan to close it.
Side-by-side messaging gap analysis against any competitor. Own the narrative they're missing. Sharpen the edge you already have.
Get in front of the right people
With your narrative defined, these modules build a proactive outreach strategy around it - identifying the right journalists, stages, and audiences, then helping you reach them with precision and intent.
Journalist-specific pitches, personalised and ready to send - written against your narrative, not a press release template.
AI-matched events, tailored proposals, and ready-to-submit talking points - curated for your narrative and your audience.
Reactive posts generated from live news, mapped to your narrative pillars - so you're always the voice that shapes the conversation.
Monitor, defend, and stay ahead
Authority is built slowly and lost fast. These modules keep you informed, prepared, and resilient - so you can respond before a situation becomes a crisis.
Live alerts on your name, your competitors, and the stories that create your next opening. No noise. Just intelligence.
Continuous sentiment analysis, risk identification, and recommended actions - your always-on reputation intelligence layer.
Pre-built holding statements and response frameworks for the scenarios most likely to affect your reputation. Before you need them.
How It Works
Just tell us who you are: your name, company, and any strategic direction you want to prioritise. No formatting needed - we handle the research and synthesis.
The platform scans your website, reads recent industry coverage, identifies relevant media mentions, maps the competitive narrative landscape - and synthesises it into research no human team could compile at this speed.
Everything you need to own your narrative, build authority, and control the conversation - ready to execute from day one.
Media alerts update in real time. Competitive analysis refreshes as the landscape shifts. Reputation monitoring runs continuously. Board briefings generate on demand. Your strategy evolves as your world does. This isn't a one-off deliverable - it's an always-on intelligence dashboard.
"This is the tech stack I wish I had as an in-house and agency comms director."
Who It's For
If you're building something significant - and your communications infrastructure hasn't kept pace - this is for you.
Organisations that need stronger brand authority in their market
Founders and CEOs building personal and company-level profiles
Executives stepping into public-facing leadership roles
Scale-ups preparing for Series B, IPO, or major market expansion
Communications teams managing organisation and spokesperson strategy
PR agencies building a technology edge for their clients
Pricing
Beta pricing is based on the number of strategic profiles - founders, executives, spokespeople, or clients - you want to cover.
Founder
Up to 2 profiles
Built for
· Funded founders
· Series A–C executives
· High-trajectory operators building a public profile
Scale
Up to 6 profiles
Built for
· Series B–D companies
· In-house comms teams
· Organisations covering multiple spokespeople
Agency
Up to 10 profiles
Built for
· PR & communications agencies
· Consultancies managing multiple client profiles
· Teams needing white-label delivery
Enterprise
Unlimited profiles
Built for
· Large enterprises & listed companies
· Boardroom-level communications teams
· Organisations managing systemic reputational risk
All plans billed monthly. No annual lock-in. Cancel anytime.
Early Access
We're onboarding a curated group of organisations, founders, and comms leaders. Sign up to be notified when your access is ready.
Apex Intel
The AI platform for organisations and the leaders who represent them.